Loading ...Customer feedback forms are a topic of debate in internet marketing and web design circles. Some experts love them. Some despise them. Whether you choose to feature a feedback form on your site is entirely up to you, but it’s important to be aware that user feedback has a number of SEO advantages.
Of course, the advantages of user feedback go way beyond search engine optimisation. It’s always good to know what your site’s users are thinking. Feedback forms bring enough disadvantages for the average site owner to consider them carefully before committing. Here are just a few reasons on the ‘pro’ side of feedback:
1. You know where you’ve gone wrong. This is the major advantage of any site user feedback. Although the responses of any individual site user might be of limited worth, in bulk user feedback can help you to avoid major messes. If everyone’s complaining about something, it’s a big problem.
It’s important to have a system for assessment if you plan to use your user feedback in this fashion. This isn’t too difficult if you have a small site, as the number of comments will be similarly small. If you have a larger site, it’s worth spending a bit of time building a usable customer assessment system.
2. Feedback to customers. Many businesses don’t know about the power of affirmation when it comes to community building. Featuring a ‘valued customer comment’ section on your website can not only help to build a feeling of community around your website, it can boost your site traffic and conversion statistics.
In presenting user comments somewhere that is fairly prominent on your site, you’re doing three things: showing that you listen to your customers, rewarding those who comment, and subtly using word-of-mouth marketing to your advantage. Rewarding site users and showing that you listen encourages the sense of community around your site, but featuring word-of-mouth marketing gives you an edge that can increase your conversions.
3. The potential for new content. This is a major SEO advantage. Featuring a comments page can mean that your site is constantly being updated as user comments are posted, some of them containing valuable keywords. This attracts search engine attention. If your customer feedback form is a non-published submission, then this will obviously not apply to you. If this is the case, however, you might want to consider a publication system. You can talk to our experts at SEO Consult Australia about the search engine optimisation advantages of publishing user comments.
4. Ideas for content. This is one of the often overlooked benefits of user feedback forms. Some of the best ideas for fresh content come from site users, who are in a position to know what topics haven’t been covered. These fresh ideas can give you a nice edge over your competition, and are handy for periods of writer’s block.
It’s a good idea to keep a list of topics as they come up, and to reference the site user who posted the question. This reinforces the participatory element of your site, again making your site’s users feel appreciated.
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Tags: content, internet marketing, Keywords, Quality, SEO
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