Loading ...So, you’ve done everything your SEO company told you to do, you’ve done everything all the SEO experts tell you to do, and you’ve done everything your helpful friends offered up as advice. Your site still isn’t getting past the third page. What’s going wrong?
Option 1: You’ve done everything
One of the problems of SEO is that the line is a very fine one between optimised and over-optimised. The search engines, from all they say, are at war with SEO. The war might be a friendly one, but it’s a war nevertheless. If the search engines can spot that your site has been optimised to the hilt, to the point where it may appear spam-like then they are likely to penalise you, or at least bump you down in the rankings.
There is such a thing as over-optimisation. It is important that your site look as natural as possible, while still communicating with the search engines effectively. You can talk to our consultants at SEO Consult Australia about how to fine-tune your search engine optimisation plan.
Some things to watch out for include keyword stuffing of content, too many links per page and too many keywords in tags. These are basic mistakes which the fine line of SEO renders easy to make. Go through and weed out some of your on-page search engine optimisation for a fix.
Option 2: You’re the new kid on the block
Something that SEO pros rarely talk about is the fact that new sites inevitably struggle with the search engines. There was once a time when a brand-new site had a chance at a good spot with the search engines, but these days history counts for a lot in the rankings calculation. Full search engine optimisation requires a domain with some history.
If your site is on a brand-new web address, there is not much you can do. The situation requires patience. If you’re still in the planning stages of your site, the best thing you can do for your optimisation is to invest in an existing domain. It’s important to check the domain’s background if you do take this path, and you can talk to our experts at SEO Consult Australia about domain checks.
Option 3: You’ve undergone massive link failure
Links make up a big part of the search engines’ rankings calculations, so it’s important to get them right. It’s also incredibly difficult to get them right, and nearly impossible to detect when one link is really letting you down.
Sites get into trouble with link profiles when certain links are devalued. A lot of sites have been getting into trouble through completely paid-for link profiles. Other sites get into trouble because the sites from which they have received links have gone down in reputation. The search engines don’t approve of paid links, and although they’re harder on link sellers than link buyers, your site’s profile will still suffer. Similarly, if your link providers suffer a reputation decline, it is your site that will ultimately suffer. The only way to fix this problem is to get some better links.
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Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult
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