Loading ...The title is the most important piece of text on a page. Many business owners would be surprised to find that the titles on their site’s pages require just as much time and effort as any piece of content. The reason lies in all of the work a title must achieve. Titles have to perform a number of functions, and all in the space of around 80 characters.
Many businesses try to go it on their own when it comes to content. This is their prerogative. Titles are such an important part of search engine optimization, however, that it is a good idea to consult a professional at the very least. You can talk to our experts at SEO Consult Australia about this and other content issues. If constant professional writing is beyond your reach, it’s vital to learn what a good SEO title is all about.
Really – 80 characters?
When most people first become aware of the micro-blogging site Twitter, they’re stunned by the strange restriction imposed on posts. A post of a mere 140 characters seems like too tiny a space to convey anything meaningful, and anyone who’s ever spent time reading random posts on Twitter will be easily convinced of this fact. It is a small space, and people struggle with it.
The restriction of space in a title is even more extreme. Although technically a title on your site’s pages can be whatever length you desire, it is best to keep it down to a few words. Most professional writers, as well as SEO experts, recommend 80 characters as an ideal length for a title. Somehow, within that space, you have to convey everything you need.
Sugar and spice and everything nice: title must-haves
A good title needs to do at least the four following things:
*Inform site users of the topic of the page: This is generally conveyed in the placement of a keyword. Keywords in titles don’t just serve a search engine optimisation purpose. They also signify to the internet user that your page is indeed relevant to their search.
*Convey the purpose of the page: After you establish the topic, it’s necessary to establish what you think of it. There are many angles to be taken on every topic, and regardless of the style of your content, you’re likely to have given it your own spin. You need to convey this in the title as well. An internet user looking for magic love spells isn’t going to be happy when your page turns out to be about how magic love spells are bunkum.
*Convince users to stay: Titles need to convey a professional image to convince users that the content will be worth reading. For this, they must be well-written and catchy.
*Entertain: An oft-overlooked factor is that users will stay for entertainment. No-one likes being bored.
Your titles need to do all of these things and all at once. It can help to study the styles used in news titles when trying to cram all information into such a small space.
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Tags: blogging, content, Keywords, Search Engine Optimization, SEO
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