Loading ...Consider the community encyclopaedia project of Wikipedia. It’s enormous. Millions of people contribute to its operation, devoting their personal time to ensuring that the site runs well. More importantly in SEO terms, millions of people access it every day.
The success of Wikipedia is astounding. Search on almost any subject in just about any language, and you’ll see a Wikipedia page at the top of the search engine results. Not many people think about Wikipedia in terms of search engine optimisation, but just consider that sort of success rate for a second. It’s truly astounding.
Wikipedia presents an excellent case study for any business thinking about optimisation. Although the site has the power of millions of entries – Google estimated around 50 million pages recently – Wikipedia has a lot of qualities that the average website can aspire to. The world’s online encyclopaedia represents an excellent lesson in what you should do if you want to catch the right sort of attention.
Using Wikipedia pages to help SEO
Wouldn’t it be great if you could appear on Wikipedia? This is the thought that thousands of businesses have had, and most of them have jumped straight from thinking to doing. It’s absurdly easy to set up a page on Wikipedia. It’s not even remotely easy making sure that your entry stays up.
Generally self-serving or unreliable pages tend to disappear off the site within between two and 20 minutes. This might sound like a ridiculously short period of time, and you’re welcome to test it out yourself. The editors of Wikipedia are obsessively devoted to keeping the encyclopaedia’s entries full of integrity, and jump on business entries like lightning.
If you truly want to receive a mention in Wikipedia, you need to find a legitimate reason. Sponsoring a charity event, being part of a product development or similar achievements are necessary, and they need to be objectively important. Finding your way into Wikipedia can be very difficult, but if you can manage it, it can be a real boost for your business.
The SEO advantages of a Wikipedia link aren’t what you might think, as the site nofollows its links. However, having your business mentioned on such a high-ranking site is always going to be worthwhile. Talk to us at SEO Consult Australia about alternative off-page SEO strategies.
The real lesson: quality builds search success
The real lesson behind Wikipedia’s story is that the site comes from a fairly humble background. Its pages appear where they do because they have earned it. All of the links to Wikipedia are freebies, provided because other sites genuinely think that the encyclopaedia can be helpful to their site users.
Wikipedia hasn’t always been in the position it is today. It took time. It took patience. It took a genuine commitment to quality. Okay, it also took the effort of millions of people around the world, but the other qualities are all things that you can bring to your search engine optimisation plan. Keep this in mind as you optimise.
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Tags: Search Engine Optimisation, SEO, SEO Consult, SEO strategies
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