Loading ...Finding your niche can be helpful in any circumstances. It is particularly so when you’re first building up your website. Locating and working on the right niche can be a smart way to build up traffic, instead of trying to compete in the mainstream. After a while, though, you may find your niche is a little too confining. You need an escape plan.
Why niches work well
Working a particular niche topic of a subject can be useful for any site in the initial stages of traffic building. When no-one knows you, and you have no leverage anywhere on the net, off-page search engine optimisation can be hard. The answer can sometimes be to build up an amount of top-quality content on a particular subject. This allows the site to become an authority on a niche topic, gaining some notoriety.
It can take a while to build up this notoriety, and many site owners become so comfortable in their niche that they never want to leave it. Being a big fish in a small pond can seem far better than jumping out into the mainstream once more. However, this kind of attitude can seriously restrict the potential of a business.
Once you’ve built up your authority in one niche, it’s a good idea to expand. But how do you do this without ending up back where you were at the start, small and powerless?
Wriggle out one step at a time
The mistake often made when a niche becomes too confining is for site owners to try to shake it off too swiftly. People don’t like change. Although the internet is usually a venue of quite rapid change, regular site users are likely to be put off when a site suddenly changes its topic. They’re also likely to be unsettled if a site goes from being a niche site to one that covers all angles of a subject.
The answer is to move slowly away from the niche by adding related topics. For example, if a site has built up a reputation as an authority on dessert recipes, adding a few pages on children’s sweets or bread and pastry making won’t be too startling. From there, the site could gradually open up completely new topic areas until it hosted a wealth of information on all types of cuisine.
Building on information in this way allows a site to retain its present notoriety while at the same time opening up bigger possibilities. As long as the niche topic isn’t dropped completely, the site’s existing loyal users are likely to stay. The site can become a resource on a broader scale, which means good things for its SEO plan. Talk to us at SEO Consult Australia about the tactical value of being a resource in your industry.
The central thing about this process is building. Just as a search engine optimization campaign isn’t going to succeed with the search engines if it moves too fast, a small site can’t expect to turn into a big one overnight.
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Tags: quality content, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Consult
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