Loading ...When you first begin to look into search engine optimisation, there seems too much to do for your site’s SEO to wait. Taking a few moments, however, to perform a few pre-SEO checks and lay out some plans can save you a lot of time in the long run.
Analysis is a big part of the earliest stages of search engine optimisation, and you can talk to our experts at SEO Consult Australia about SEO analysis. This step is essential for forming some idea of the work that needs to be performed. Performing your own analysis will allow you to judge exactly how much time you need to invest in your SEO, and help when you do approach a professional for assistance. Here are some things to check:
-
The age of your domain. History factors in heavily in rankings, and it’s one thing that search engine optimization cannot fake. You might have some idea of your domain’s history, but it’s important to check the age of your domain formally. There are a number of free tools to help you do this.
-
Current index status. It’s vital to know where you are before you look to where you’re headed in any endeavour, and search engine optimization is no different. Look up where your pages currently sit in Google, Yahoo and Bing, as well as any other minor directories you plan to keep tabs on throughout your campaign
-
Existing inbound links. Your existing links will be supporting your current ranking. Changing them can change your ranking, although this is something you might have to do in the course of your SEO campaign. They can also provide you with ideas of who to approach for more links.
-
Your IP address history. The search engines will look at the other sites that are on your IP, and you should, too. It is usually a good idea to invest in a separate IP.
-
Canonicalisation. The URLs that are close to yours can provide a complication for your search engine optimization. The search engines treat different URLs differently, so referring to a page sometimes as www.example.com and sometimes as example.com or example.com/index can cause issues.
-
Existing cache of the site. The search engines cache a version of your website. This can prove helpful if you want to see how the search engines view your site in all its forms.
-
Possible site duplicates. Some site owners purchase a number of related URLs to protect their site address. The trouble is that temptation is strong to make use of those URLs by posting another version of your site. This causes duplicate content issues and will need to be fixed.
-
Black hat issues. Older forms of SEO can cause problems in the present as the techniques have since been blacklisted. Check through your site for hidden text, cloaking, or other SEO no-nos.
-
Existing traffic. Having an idea of what you attract before SEO will help you analyse your outcomes after your initial optimisation. It’s a good idea to log traffic for several months before you SEO.
No related posts.
Tags: black hat, content, SEO, SEO Consult Australia
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
