A lot of media outlets have recently been reporting on how New Zealand’s plans for fast broadband speeds are lagging behind initiatives the world over, including Europe, Asia and Australia. Whilst a fast broadband connection isn’t essential for good SEO, it highlights how keeping other areas of your campaign optimised and speedy can go a long way to improving your web presence.
Site speed and loading times, for instance, are now considered to be ranking factors. Think of the human logic behind this – if you’ve visited a website and clicked on a link to another page, and are sat there for minutes at a time waiting for it to load, you’re likely to move onto another site because of the sluggish user experience.
Having a slow site and unresponsive servers is bad search engine optimisation practice, so it’s crucial that you offer your users a seamless experience when they visit your pages to encourage them to return in the future. Though you might have the best prices possible available for some of your products, users are still likely to jump ship if they have a tough, frustrating time accessing them!
Especially since proposals are being made public about offering faster broadband service across the country. With people able to surf the net faster than ever before, having a solid web framework in place that loads quickly and provides an easy shopping experience is key.
Social media, too. Has a potential customer asked you a question relating to your services? The speed of your response could be the difference between a satisfied customer and a delighted one. Is there a problem that needs to be resolved? The quicker you do so with positive professionalism will help to spread word far and wide of how attentive you were.
A lot of time and energy needs to be invested in an SEO campaign. The more you invest, the better your results are likely to be!
