Loading ...Some of the best advice for operating online was actually delivered in a movie a while ago. This film, starring Kevin Costner as a certain English folklore bandit, featured a scene where the main character had to fight in order to get over a river. He was getting his butt kicked. Looking to his trusty manservant for advice, old Kev was simply told, ‘Move faster!’
This is good advice for moving online. Any site owner who can’t duck the blows and feints of their competitors is going to end up being thrown in the river. That river is cold. You don’t want to be in it. Worse still, if your competitors manage to push you off the path, it’s going to take you a while to get back up again.
To succeed in any aspect of the net, every business needs to be able to move faster. People in general are expecting things to happen faster as time goes by. How many times have you sat at an old computer and been tempted to shake it for being so slow? Everything about your online operations needs to be faster, and failing to be fast can affect your SEO.
Download times can drag down rankings
One of the ways your site needs to move fast in terms of search engine optimisation is in terms of loading times. Not only do internet users find a slow load time frustrating, the search engines are officially counting load time as a factor in the rankings calculations. This means that any site that moves too slowly is going to be overwhelmed by its competitors.
How slow is too slow? Studies have shown that the majority of internet users will click back to the search listings if they perceive that a page has taken longer than three seconds to load. That’s not a lot of time if your server is clunky or you have a lot of objects to download. Talk to us at SEO Consult Australia about how to improve your site’s load times.
Moving too slow in reaction to changes
The internet is a fast-paced place. Okay, sometimes months can go by without anything affecting your SEO. When things do change, however, you need to react fast. When a new announcement is made, you need to be ready to act. Sites that are poised to take advantage of changes will ultimately come out on top.
Taking it slow with SEO
A final way in which companies often move too slowly is in deciding to SEO in the first place. This happens in a way that’s easy to understand. When you’re running a large business, it can be difficult to get a new idea through the review process. It can also be difficult to implement changes when various departments need to have a say in the process. However, it’s important to remember that every day that goes by while your site waits for change is a day your competitors get more attention. SEO is a slow process, so it’s best to get started.
Related posts:
- Why your site’s performance counts
- Improve the check-out process for online success
- Why Australians Need Speed for Good SEO
- Stale pages shed traffic
- How to dismantle your competitors
Tags: Search Engine Optimisation, SEO, SEO Consult
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