Loading ...A growing number of businesses are increasingly aware of the influence of social networking websites in search engine optimisation and of how being a member of online communities like this can help to develop brands online, increase visitors and boost sales. Recent research carried out by Performics and ROI Research has surprised even those already familiar with the use of social networking websites in brand promotion because of the staggering influence these websites seem to be having on users.
The study revealed that 30% of those that took part in the research have been made aware of a brand and have learned about what it can offer through social networking websites. Many businesses now have profiles on the social networking websites in order to try to gain exposure for their brand and this seems to be paying off with a significant amount of information about businesses being communicated to users through the use of posts in social media websites.
This research also found that 34% of the users involved in the study have viewed an advert for a business on a social networking website and have then used the information they learned to carry out a search for the business using the search engines. This is an interesting development and highlights how it is possible to make your business appealing and memorable to online users through the utilisation of social networking profiles.
46% of those asked stated that they would recommend a product or service or discuss it when appropriate using their Facebook profile and 44% of those questioned have already used their Twitter profile in order to comment on a product they have purchased. 36% of regular visitors to the YouTube website informed the researchers that they have gone to the website of a business that they have learned about through activities connected with a social networking website.
These results highlight the significance of social networking websites when trying to communicate with your target audience and encourage them to visit your website and take advantage of what you have to offer. What it is now important that site owners do, is to use this research and other information gathered in relevant studies to understand why users find certain brands appealing and how and why these brands are able to exercise such power within the social networking environment. What it is that they do to draw attention and interest and encourage users to actually visit the website is of great importance and is essential if you want to use social media websites successfully as part of a search engine optimisation campaign.
We at SEO Consult can help you to create and maintain effective and efficient social networking profiles that will help gain the attention and respect of potential customers and encourage them to visit your website for further exploration. Social networking websites are playing an increasingly significant role in search engine optimisation and so this technique must now be considered by many businesses aspiring to prosper further.
Related posts:
- Internet users expect to see big brands on social media websites
- How big brands and social media websites can work together to benefit other users
- How to use social media websites in search engine optimisation
- Are your competitors using social networking websites successfully?
- Using social media because everyone else is?
Tags: seo social media, Social Media SEO, social seo
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