Loading ...Any big, successful website that has a community participation aspect comes onto the radar for SEO. Site owners are constantly looking for easy ways of adding to their link profile, and a big site that has opened its arms to the world seems like a gift. Such a gift is YouTube.
YouTube has been a part of many search engine optimisation plans for a few years now, ever since it became clear that using social media sites could be an advantage. Among the many lures of the giant video hosting site is its incredible power in the search results. Search for almost anything these days, and you’ll come across at least three or four YouTube results.
Being owned by Google, YouTube obviously has an advantage when it comes to search. It can often seem like YouTube is a kind of Google Video. Regardless of this, YouTube operates on its own rules and these need to be paid attention to.
How YouTube videos can help your SEO
The main reason to post your videos on YouTube, and the reason most businesses do so, actually has nothing to do with search engine optimisation. Most sites choose to host their videos on YouTube simply because hosting them on their own sites is too difficult. Video content tends to take up a lot of room, and can pull your download time down.
The SEO benefits of posting videos on YouTube don’t come automatically. If they did, the search results would be swamped with videos on every subject. There is a difference between simply hosting your video on YouTube and getting the most out of hosting your video on the site. Part of the reason a site that’s concentrating on SEO should use YouTube is because of the extra coverage it affords with the search engines. Obviously, Google is as selective with its video results as it is with web pages, and you need to apply the same techniques to edge your video forward for your keywords.
When posting your video, the usual SEO rules apply. Be sure to place your keywords in the title, write up a good description, and make sure your video file contains your keywords as well. This can help you to get your video into the search results with Google, which in turn will give greater strength to the link you can plant in your YouTube user details.
Make use of YouTube as a social medium
Another SEO angle to using YouTube to post videos is the value it has as part of your off-page optimisation strategy. Getting noticed in YouTube itself is a slightly different matter from getting your video into Google’s results. YouTube has its own community, and it pays to participate in conversation just as you would with any other social media campaign. There are special considerations for optimising for YouTube, and it’s a good idea to do some research into YouTube optimisation. You can also discuss your plans with our experts here at SEO Consult Australia.
Related posts:
- Video content: to host or not to host?
- Google helps YouTube improve promotional video service
- YouTube links: longevity confirmed
- How to use video for SEO
- Some tips to improve your YouTube ranking
Tags: Keywords, Search Engine Optimisation, SEO Consult, social media
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
