The technology used by the search engines is vital for the search engines to be able to provide searchers with relevant and useful information for a wide range of search queries. This technology enables the search engines to explore the many different websites and web pages that are available online and direct users to suitable and relevant sites when they enter a keyword or search term into the search box of the search engine. All of the search engines use slightly different technology as they retrieve and rank different websites in varying ways.
Ask is currently one of the most popular search engines with millions of users turning to the website for their search needs on a regular basis. Experts in SEO and business owners trying to optimise their websites try to gain as much information as possible about the technology the major search engines use so that they can try to improve the ranking of their websites in the search results these search engines provide. However, the search engines try to keep exactly how their search engine technology operates and the factors it takes into consideration when ranking different websites and web pages a secret to stop those involved in SEO being able to manipulate the search results unfairly. Search engines often change and develop the technology they use to ensure this manipulation can not take place and also to provide a better service to their users.
The search engines do provide us with some basic knowledge about the technology they have and this can also be advantageous for those that are using the search engines either to carry out searches or for the promotion of their business.
The Teoma algorithm is what the search technology at Ask has been based on since 2001. Teoma is now referred to by the name ExpertRank and is a piece of technology that Ask is incredibly proud of and that they believe enables them to provide searchers using their search engine with impressive results for any query that is carried out.
This algorithm used by Ask evaluates websites in terms of authority and those that are found to be the most authoritative will then be displayed to users so that they receive the most relevant and useful search results possible. The Ask search engine aims to offer searchers the best possibilities that may be suitable for their needs rather than offering them the biggest and possibly most successful businesses that have websites. Whilst the number of links a website has can be of significance, the algorithm used by Ask aims to identify experts within a certain subject and the popularity of these businesses within the topic are then identified for use. A number of different equations and factors are used by the algorithm to retrieve this kind of information and this is one of the reasons Ask states that it can provide searchers with a superior service to that of its competitors.
We at SEO Consult can help any business to optimise its website accordingly so that it will be ranked highly by the major search engines such as Ask, Google and Bing. We use a range of proven SEO techniques to help our clients and have extensive knowledge of the different search engines and how websites can be optimised appropriately for these search engines.
