SEO Consult - Copywriting

Posts Tagged ‘Copywriting’

The Secret To Popularity

Monday, January 3rd, 2011

Everyone’s always looking for the secret to popularity. From kindergarten to the weekly social in a nursing home, figuring out how to be popular plays on the mind of most. For businesses operating on the internet, figuring out paths to popularity is a particular concern.

Popularity is pertinent not just to SEO, but to everything to do with operating online. When you operate a business in the real world, you can rely on people at least seeing your shop front or business sign as they stroll past. There is very little strolling that goes on on the internet, so businesses have to make sure they get noticed.

Once you add search engine optimisation to the mix, the need to be popular takes on even more significance. Without traffic coming to your site, you can’t hope to maintain a decent ranking. Unpopularity begets further unpopularity when it comes to the search engines. You can discuss the ramifications of popularity in search engine optimisation with us at SEO Consult Australia.

Your content can be a great way to boost your presence in popular subjects. The following are some of the ways you can make this happen. Even better, they apply to all subjects, no matter how technical or industry-focussed:

*Humour. One thing that dominates the net, possibly even more than gossip, is humour. Internet users will go out of their way for something that they’ve heard is funny. Best of all, humour can be related to any topic, no matter what your business is.

Many businesses avoid humorous content because they feel it will threaten their reputation. It is possible to produce humorous content that fits with your business style. IT companies have managed to start virals and plumbers have become the talk of the town. Simply look for the funny side of what you do. Lists are good for this, e.g. ’strangest things said during online help chats’.

*Gossip. Another powerful force on the net is the urge to gossip. Internet users tend to gravitate toward gossip, no matter what the source may be.

The natural assumption with gossip is that it’s intimately related to your industry, for example the mistake of a competitor. Getting involved in mud-slinging matches is not going to do your business much good in the long run. Other forms of gossip could be news related to your industry, such as wage disputes, or personal stories that relate some drama in your industry, for example how a simple SIM card saved the world’s latest Pulitzer-winning novel.

*Siphon popularity. Connecting the rich and famous with obscure topics has long been the lifeblood of magazines everywhere. The beauty of this is that it’s so easy to do. All it requires is a little research, or a little media-watching if you want to use this technique regularly. Your own interest in your industry should help you spot when a notable current or historical person has some connection, whether they’ve stated that they only buy a certain product in your industry, or whether they were obscurely involved in the development of your field.
The secret to popularity

Tags: Copywriting, SEO Consult Australia
Posted in SEO Copywriting | Comments Off

Grab Them in the First Few Seconds

Saturday, May 15th, 2010

Did you know that while only two out of ten people read a full page of content, eight out of ten will read the whole title? This might sound like a fairly sad little statistic, but it does highlight the importance of a title to your site’s success. Your titles might be your only chance for you to distribute your message.

What this statistic means is that if the body of your content is what you’re concentrating on, you might be looking in the wrong area. Writing the right title is even more important than crafting the right content, because without an effective title, the content may never be read. A good title will increase your chances of having your content read, and at the same time is an opportunity to get your message across on its own.

What your title must do

A lot of people involved in the search engine optimisation realm get their priorities mixed up when it comes to titles. A good SEO title, in the following order, must:

Catch the attention of the reader
Feature elements that will increase the page’s relevance to a search term

Many would argue that the order of importance for these two things should be reversed, but they would be wrong. If your title fails to catch the attention of your target users, the rest of your optimisation plan will fall to pieces. Without reliable traffic once you have established your pages in the prime positions for their keywords, your rankings will degrade over time. Good traffic maintenance is vital for the ongoing health of your site. If you neglect the needs of your users, you neglect your rankings.

Listen to the wisdom of copywriters

The copywriting community has known about the importance of a good title for years. An old copywriting truism is that 50% of writing time should be spent on crafting the right title, in order to get readers in. This is even truer when it comes to copywriting for internet marketing purposes, where the title is likely to stand alone in a listing, and when it comes to SEO titles, where keywords need to be slotted in effectively.

Getting a title that answers your search engine optimisation needs at the same time as satisfying the requirement to be catchy takes a fair amount of work. Considerable time should be spent rearranging your title concepts before you decide on the most appropriate option. Remember that keywords are important, but can sometimes be sacrificed if their use is going to put an internet user off clicking on your listing.

Without quality, you’re sunk

Content writing is not for everyone, and there are plenty of services out there through which you can get some excellent quality content for your site. If you’re at all unsure of your ability to write good content, it’s a good idea to think about sourcing it from a professional. Talk to our experts at SEO Consult Australia if you’re considering sourcing content for your search engine optimisation.

Tags: articles, Copywriting, Keywords, quality content
Posted in SEO Copywriting | No Comments »