SEO is an important part of having a website online today. Once it is up and running you need to make sure that you keep up to date with all the relevant SEO news you can find. Granted, not all SEO tactics work equally well for all websites. But it up to you to figure out which ones work for yours and then keep on updating yourself on their implementation.

The internet and the search engines that rule it are always evolving to keep all websites and all cyber surfers playing on a level playing field. SEO tactics are also slowly evolving to stop people from cooking the books and scoring freebie rankings they did not earn. SEO is not only for the engines anymore, it is aimed at your human web traffic as well.

Ads, links and navigation

Search engines are wising up to the fact that web traffic is an indication of popularity and they are starting to factor popularity aspect into how well you rank in the search result pages. So it is important to optimize your website for your human visitors too. There are ways to chase your human visitors away from your website and it is all too easy.

Too many ads bombarding them on your website overwhelms a visitor. It makes it more difficult for them to navigate your website and reach their ultimate goal; to find the information they came here to find. It also discredits your website by making it look unprofessional. If you want to dot ads all over your web page, make them your own ads with links to your products or services.

Broken links frustrate visitors because it is like dangling a carrot in front of them but not allowing access. Prospects will get fed up and move on to your competition, where they can find working links. Navigation is a vitally important aspect of your SEO tactics aimed at human traffic. If people cannot easily and swiftly navigate your website to find what they are looking for, they’ll leave.

Loading, searching and checking out

Slow loading pages are going to irritate potential customer into leaving. Time is money and the more time your pages take to load the more money you are going to be losing. Once you have effectively loading pages you need an efficient site search in place.

If people cannot find what they are in search of through a functional site search they will go elsewhere for it. And elsewhere, in this case, is straight into the open arms of your competition. Finally, the checkout process should be easy, fast and effective.

Don’t add unnecessary frills and spills to your checkout. If the process takes too long your customer will quite before payment is made and run to your competition.

Drawing conclusions

It is vitally important to make sure that your website draws the attention of the web crawlers and search engines. But according to the ways that SEO is evolving that wont be enough. You need to keep your human visitors happy too.