Google has been testing new features on its homepage for many months now and has been exploring what users of the new homepage found advantageous from the different changes. One of the biggest changes to the Google homepage was the new fading feature. Only a small amount of information is displayed when the homepage is loaded by a user and the other necessary information relevant to the home page is not displayed until the user has moved their cursor.
The fact that all of the links and search options Google users are accustomed to seeing when using the Google search engine are not immediately displayed was actually found to be a negative during the early months of testing. It was found that many users found the fading in feature quite confusing and disorientating and that it took them a little amount of time to work out what was actually happening with the website. This was a big issue for Google. Google is the most popular and successful search engine in the world and one of the reasons for this is because it strives to provide its users with relevant and useful information quickly and easily. If their homepage was confusing users, it means that the overall amount of time it would take them to find what they were looking for would be increased and this could be a big problem. If searchers find it takes longer to find relevant search results because of the layout of the search engine homepage, they will simply use a different search engine instead.
Despite these worries and the negative research accumulated throughout the testing period, Google has decided to go ahead with the fading homepage and this has been confirmed. The issue of disorientation for Google users is being viewed positively by those at Google. It has been suggested that it is important to Google that users recognise this change to their homepage and that users do observe this and that this is why it takes them a little longer to enter their search. Whilst this may be the case for the first couple of searches using the new homepage, Google suggests that after this amount of time users can then search even more quickly and efficiently than before. Google is hopeful that this change will be positive and will be accepted and praised by Google users.
Google is a popular search engine that is constantly aiming to provide its users with a more efficient search experience. Google is constantly updating its search engine in order to help its users. It is because of this that Google is so important in search and why it is necessary for businesses to be ranked highly in the Google search results if they are to be successful.
We at SEO Consult can identify the most suitable and appropriate SEO techniques required for your business so that your website will be ranked highly by Google. We can show you how to increase the amount of targeted traffic to your site and how to make your business a success. Search engine optimisation necessitates constant monitoring of search engine behavioural shifts.
