News can play an important role in the internet marketing for an online business. Information that is deemed newsworthy and written about appropriately will be included in the new results from websites such as Google when a relevant search query is carried out and this can mean a higher rate of exposure for your piece of news and also for your website. If a business can get some of their news to regularly feature on the first page of Google News when relevant keywords are entered, this can make a significant difference to the amount of targeted traffic that visits their site.

Google News is now enabling users to personalise their experience a little bit more. Personalisation is currently an important and recurring theme online and Google News is now trying to incorporate personalisation into its news section too. Google News users are now able to create a custom section on the Google News website that they view. This section will enable users to regularly receive updates on news and information on particular subjects of interest. By entering keywords into your own section, Google News will then automatically provide you with news results featuring these keywords when relevant. It is possible to be highly specific when creating your custom section with it possible to filter results based on their source, geographic location and of course the terms that are searched for.

You can create a custom section on Google News by visiting the Google News web page and selecting the ‘Add a section’ link that is provided. It is then possible to choose from one of the sections Google suggests or to create your own personalised Google News section too.

This addition to Google News is currently available in a few countries such as Australia, UK and USA. Google has stated that they are working hard so that this feature will be available soon in more countries around the globe.

Before the addition of this new feature, it was possible to put in a request to Google News to receive emails featuring news when certain keywords were present in the content. Enabling users to create their own custom section where information like this will be displayed is a more developed and efficient way of doing this and will likely be perceived as a more professional approach.

Creating newsworthy articles about your business can be an important part of search engine optimisation because of the exposure this type of content can gain for your piece of news and for your business. Ensuring that the news content created for your business features the right keywords for your website is vital if your information is going to be ranked highly and is going to be viewed by many within your target audience.

We at SEO Consult can help you to create news for your business which will be ranked highly when a search is carried out. With the development of these custom sections provided by Google News, we can help you to make sure that your news is regularly displayed to those interested in your topic via thorough keyword research and careful keyword selection.