Many shoppers now visit online shops when they are trying to purchase something and while this is the preferred shopping method for many internet users in our society today, there are still a few issues associated with this type of shopping experience. One of the key negativities for online shoppers is the lack of a personal touch through the online service they experience. When shopping online you don’t talk to the salesperson, you don’t see the environment within which the business is operating and you don’t have the opportunity to quickly ask a question. Basically, businesses operating online can often appear too machine-like and lack the human touch. Addressing this issue on your website can help you to really stand out from your competitors and offer your customers a superior service.
The first thing that you can do to help develop trust with visitors to your website and to make them feel a little more comfortable is to provide a page with information about the staff at your company. Providing a photograph of some key members of staff and a little bit of personal and professional information about each of them can be effective. Some users like to see who they are dealing with!
Another way to make your website a little more human is to offer a live chat service. Providing a photograph of the customer service representative working for your business next to the live chat section of the site can encourage users to get in touch. Live chat can help visitors to a website to feel supported and allows them to get in touch quickly whenever it may be necessary. Enabling visitors to receive attention from trained staff quickly and efficiently is an emerging development in online trading.
Social networking websites are hugely popular online and many businesses now have profiles on popular social media websites such as Twitter and Facebook. Providing visitors to your website with access to your Facebook page or Twitter page can once again show visitors the more human side of your business. If these profiles are created efficiently they can really show the more personal side to the business. Of course, authority on the business subject and expertise can be demonstrated through the use of profiles like these, but they can also show the business getting involved in social networking in a casual way too. Social networking websites can help to develop trust and respect for a business and so it can be extremely useful to share this with visitors to your website.
Humanising your website can have significant results for a business if carried out effectively. There are a few simple methods that can be used to help visitors to feel comfortable when visiting your website. Search engine optimisation can treat businesses as individuals and many successful firms acknowledge human individuality.
At SEO Consult, we can help you to increase the amount of traffic that visits your website through the running of an efficient search engine optimisation campaign and can also help you make the necessary additions and changes to your website to help ensure that visitors become customers. We can help you to develop a humanised and successful website.
