Search Engine Optimisation (SEO) Specialists

Posts Tagged ‘internet marketing’

Studies show social media getting even stronger

Wednesday, July 21st, 2010

In recent years, most SEO experts have had to add a social media feather to their already luxuriant caps. Whether you choose to actively participate or not, the social media have become an important part of operating a business website.

Knowing how and why these social media sites work is increasingly important for businesses. Many businesses once viewed the social media as a source of frivolous activity that was below their attention. Thanks in no small part to internet marketing gurus and SEO experts, businesses are coming to realise that the social media are an excellent arena for businesses to tackle.

Social media networking did start out as a purely social thing, but it has expanded into so much more. People now use social media sites in much the same way that they might use venues on a main street. Internet users access news, look for jobs, get restaurant recommendations and even make work contacts through social media sites. There has even been an instance of Twitter participation being used as part of a university assessment.

This far-reaching use of the social media will mean different things to different businesses, and it can be a good idea to talk to your search engine optimisation consultant about whether social media participation is necessary for your SEO campaign. You can discuss this with our consultants at SEO Consult Australia. Whether you choose to participate or not, it’s important to be aware of the place of social media in the complex system of the internet.

Many businesses are choosing to mount a campaign on social media networks as a pre-emptive measure, simply because everyone else is on social media sites. Just because ‘everyone’ is on social media sites it doesn’t mean that ‘everyone’ is immediately contactable on those sites. There has been a fair amount of hype about the social media, and it’s important to research thoroughly. Before you charge into social media networking, here are just a couple of the important things to think about:

  • Social media and age groups: Although almost every age group has a significant representation on social media sites now, not all age groups use social media sites for the same thing. For example, a recent research report showed that people aged under 25 are more likely to use social media for a broader range of functions than simply socialising.
  • Social media and smart phones: Studies are showing that social media users are increasingly using their smart phones to dip into their favourite sites. This is a very exciting thing for online business, as it means that target user groups are potentially contactable at any time.

Formerly, the internet was a separate world from the real world, but this is becoming less so as time goes by. With the development of highly usable portable technologies, people are using the internet everywhere. This means that online businesses can reach consumers just as often as their real-world competitors.

  • Social media and time factors: People use the social media for different reasons throughout the day. Some times are strictly social, while others are general.

Talk marketing when you SEO

Sunday, June 20th, 2010

It often seems like the various strands of marketing are completely separate. Paid advertising, web marketing, and even PR campaigns are all designed and completed separately. SEO seems even more apart from the rest because of its unique nature. What many businesses fail to realise is that various strands of an online marketing campaign can be wound together.

Ideally, your whole online campaign should work like a well-oiled machine. Every aspect of your online marketing strategy should be used to assist the other aspects. This doesn’t always happen, and it’s not easy to organise. Communication with your various marketing gurus is necessary.

Marketing strategies should work together

The best kind of use for any business resource is maximum use. No business would half-use a printer cartridge and then throw it away because that is bad business practice. Yet in failing to align their marketing strategies, most businesses are failing to make full use of their marketing resources.

Internet marketing is about enhancing a business’ online presence. Every mention of the business can be used toward that goal. To this aim, it is important for every business to talk to their consultants about what other things are happening for their web marketing.

Most companies will find, through comparing their various online strategies, that some areas are covered more than once. It’s a good idea to discuss your online marketing plans with every new consultant you bring in. Many companies find that their SEO plan can act as a central hub for their other marketing plans, helping to enhance the overall effect. Talk to us at SEO Consult Australia about how SEO can amplify your marketing efforts.

Aligning online and offline marketing plans

It can be a good idea to take your offline marketing plans into consideration as well when looking at your online marketing strategy. Although an offline marketing plan will have a limited impact on the net, it will have some impact. It’s important to make sure that your offline marketing plan doesn’t clash with your online plans in any major way.

It can be difficult to work your online and offline marketing into the same plan. Real-world marketing firms are beginning to turn their attention to the internet, but are still restricted by real-world philosophies. Online marketing companies are more aware of the need to include search engine optimisation in their work, and SEO firms are more than aware of the marketing angles of optimisation, but neither of these really tends to think about offline marketing. Making the connection will usually be up to you.

SEO can help

The need for consultation between marketing strategies doesn’t necessarily mean that you have to get your search engine optimisation company to handle your entire internet marketing campaign. Not every SEO company is equipped to handle the many disciplines needed for a full internet marketing campaign, although many SEO experts do have skills from many areas. It does mean that you should talk with your SEO consultant about your other marketing plans to ensure that all of your online plans are in sync.

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