Links are undoubtedly an influential factor in search engine optimisation. While some of those new to SEO may be under the misconception that what is necessary to be ranked highly by the search engines is as many links as possible, those a little more experienced in SEO recognise that the quality of links is actually of significance. However, even those that know that quality is an important issue in link building, may not be fully aware of the influence links from different kinds of locations are having on their business and their results. It can be hugely beneficial to evaluate links a little bit further and to see what kind of traffic they are bringing to your website.
An important part of link building is of course how much traffic a link actually brings to visit the pages of your website. The number of visits you receive because of a certain website link is significant information that a website owner should be aware of. However, it is not enough to simply know which links are generating the most traffic for your website, but necessary to know other important details about the behaviour of users.
How many pages a visitor to your website explores and the amount of time they spend on the pages of your website is highly important information that can show you differences in traffic from different links. It is often the case that the website that generates the most traffic for your site does not actually send you the traffic that spends the largest amount of time on your site. Ensuring that your links are sending you targeted traffic is of a priority and this is something that can be explored.
The bounce rate for visitors to your website from different links is another piece of information that should be looked at and understood to help you move forward with the building of links for your business in the future. Bounce rates can show you the links that provide visitors that spend the most time on your website and therefore that are already interested in your business before they even arrive on your site.
Research into your links can be hugely worthwhile as exploring in great detail the amount of traffic and the kind of traffic these links are directing to your website can reveal surprising results. It may be that search engines aren’t generating as much traffic for you as you had previously thought, or that you are targeting your audience effectively through your Facebook profile because many visitors from this link spend longer on your website than visitors from any other source. This type of investigative research can provide you with all types of relevant data that can help your SEO campaign to progress.
At SEO Consult, we know the importance of high quality link building and help our clients to establish productive links that will help increase the amount of targeted traffic that visits their websites. We can also help our clients to monitor the performance of the links they possess.
