A few years ago in search engine optimisation, you could talk about a website and a search engine and safely cover everything. It was all about getting internet users from point A – search engines – to point B – your site. These days, not only are there more search engines in the mix, there are more ways of accessing search engines. There are many, many paths to your web pages, and you need to think about all of them when you SEO.
Nothing has ever really operated in straight lines on the internet, but search used to be a fairly straightforward proposition. People would go to the search engines to find information, click on the likeliest looking site, and that would be it. These days, people still do that, but they also check out the YouTube videos on the subject, ask their contacts in social networks and see what people are saying in their favourite forums.
To ensure a high click rate, and a low bounce rate, for your site, you need to cover all of the new angles that have popped up, and you can talk to us at SEO Consult Australia about this. In your search engine optimisation plan, don’t just ask how to get internet users from Google’s listings and on to your pages. Ask:
*Where else have they seen you?
*Can they reach you in multiple ways?
*Are you as visible as your competitors?
Most importantly, ask yourself if you have all your bases covered. Only broad coverage leads to success.
