Got some great link bait ideas? Want them to work? Here’s what not to do when you want your site’s content to draw links for your search engine optimization plan.
*Judge your audience wrongly. There are plenty of web masters and quite a few SEOs who support the ‘controversial is good’ link bait method. One way to turn link bait into link repellent, though, is to misjudge your audience. Get your angle slightly wrong, and you can put people off ever visiting your site. This is why it’s a good idea to think deeply before jumping into risky link bait. You can talk to our experts at SEO Consult Australia about this.
*Let technical faults thrive. High-quality sites aren’t likely to link to pages that seem a little rickety. Although it’s possible to attract a few links even when your page is less-than functional, allowing technical faults to remain on your pages can endanger the link itself. Also, any internet user that clicks through to find a 404 Not Found message isn’t likely to come back.
*Doing the old bait-and-switch… or anything that looks like a switch. Directing traffic to a page with content that doesn’t fit the link’s keywords is a bad idea. Not only does it look a little spammy, potentially causing problems with the search engines, your link targets aren’t likely to be impressed.
*Staying behind the times. Finally, a very common problem with link bait isn’t technical, but philosophical. You can’t successfully bait links with old ideas. Aim for the new and fresh to succeed.
