Search Engine Optimisation (SEO) Specialists

Posts Tagged ‘SEO Advice’

New Sites Fight The ‘Spam Effect’

Saturday, May 22nd, 2010

It’s never easy being the new kid on the block. You have no history, no friends, and no-one seems to like you. You have to spend quite a bit of time standing around trying to look as inoffensive as possible, smiling at people occasionally if they do happen to approach you. Making any sudden moves is more likely to scare people off than make you friends.

The matter is even worse when it comes to search engine optimisation. A brand new site, with a brand new domain, has a lot of work ahead of it. There is quick method of optimisation for a new site, due to the search engines’ suspicion that everything new is a possible source of spam.

Don’t move too fast

Search engine optimization is a slow process, even when your site has five years of good history behind it. Owners of new sites have to find just a little bit more patience than others, because not only will SEO results take time to come in, but SEO changes have to be made with deliberate slowness. Any quick moves could sink your site to the depths of search engine iniquity.

The reason is because the search engines look suspiciously upon any site that improves too swiftly. In a kind of search tall poppy syndrome, the search engines tend to cut out any site that shoots from nothing to the top in a short period of time. The owner of a new site has to build link profiles and online references slowly and carefully. You can discuss your linking plans with us at SEO Consult Australia.

Blame the spammers

As with just about any bad outcome to do with SEO, the reason behind most of a new site’s troubles comes from the use of new sites as spam sites. The long history of spammers using new domains as a honey trap has led the search engines to be more than a little hesitant about newcomers.

Google noticed early on that spammers tend to treat domains as disposable items, rarely holding on to them for more than a year. A spam operator is after a quick buck, and will perform all sorts of tricky moves around the search engines to get it. The search engines, having discovered that they simply cannot keep up with the many tricks spammers use, have developed a ’safety blanket’ approach. This approach leads to almost a quarantine of new sites, which aren’t given any favours until they develop a certain amount of positive history.

Hope and patience

The only answer for a new site owner is to be patient. It will take some time for your site to move up in the rankings, and if you have a brand new domain there is just no getting around it. The best you can do is to continue to work on your site, and when necessary augment your SEO with some paid advertising.

New sites should be operated according to a long-term plan. Any rush will simply be not worthwhile.

It’s vital to keep tabs on the SEO industry

Monday, May 17th, 2010

After your site has been optimised, and the results have come in, it’s time to get your SEO maintenance into gear. If you’ve thought ahead, this shouldn’t be too hard. You can use the advice your search engine optimisation consultant gave you when you planned SEO maintenance and keep everything cruising along nicely for the next few months. But what happens after that?

Knowing how to maintain your site’s SEO is vital if you don’t want to have to completely re-optimise down the track. A lot of companies see search engine optimisation as a one-time thing, a one-off investment that will get their site where they want it to be. They might not give another thought to SEO until their competitors manage to push them back again, at which point the whole process needs to start all over again. This might be good news for their SEO company, but it’s really not good business.

Many businesses take the advice of their optimisation consultants to heart, and keep up their rankings with regular maintenance. What they don’t realise is that SEO advice has a limited shelf life.

The search engine optimization industry is famously changeable. A technique that worked last month might have little or no effect today. Older techniques often get weeded out by the search engines, which then change the algorithms to filter out pages containing the outdated technique. Using old SEO can do real harm to your site.

The best way to keep up with these changes is to continue to pay attention to the industry. You’ve probably done a lot of research in the course of your optimisation. Build on this. The sites that you relied upon for advice when first approaching optimisation remain a good resource as you move your SEO plan into the future. It’s important not to stick with only these resources, however. Just as the search engines change, the players in the SEO game change as well, and it’s a good idea to pop into industry forums now and then, just to see what’s going on.

You don’t have to devote hours of every week to industry gossip to stay ahead. The industry does change swiftly, but keeping in touch with the right news sources around once a month should be all you need to do. Commentators on optimisation invariably follow their own advice and have mailing lists and RSS feeds that make it easy to keep up to date. Subscribing to a few selected blogs or information sites, reading the occasional email and popping into a forum every month or so can be all you need to stay in touch.

One way to avoid having your optimisation methods fall out of date is to keep in touch with your optimisation company, and you can talk to us at SEO Consult Australia. Keeping up with industry changes is a vital part of any SEO company’s job, and staying in touch is one way to ensure you have access to the latest developed methods.

Search Blogs

Highest Rated Blogs

Tag Cloud

Recent Posts

Blog Categories

Blog Archives

Authors