Hard data may seem attractive, but it’s not always the most useful thing for an SEO campaign. Certainly, there are plenty of ways you can gather data on your customers from around the Internet, and a list of numbers next to clearly-defined groups is always impressive. Staring at a list of numbers is not always the best way to figure out how to appeal to your customers, however.
While hard numbers are important to search engine optimisation and internet marketing, they’re not always particularly helpful. Knowing that 34% of your customers like Highland Terriers isn’t going to produce your content. You need to find a way to turn A into B.
*Get to the human heart of keywords. A lot of SEO data focuses on keywords, and it’s easy to lose sight of the real meanings of these words. Taking a step back and looking at what your keywords really mean can help you divine related keywords, and come up with topics that will provide strongly related content. Talk to our experts at SEO Consult Australia about this.
*Listen to individuals. It’s important to mix some customer feedback into your research stage. This will help you understand how your customers approach your site.
*Intuition is acceptable. Business owners know a lot about their customers. Trust your instincts.
SEO is just as much about intuition and market psychology as it is about technical analytical skills. When performing your customer research, you need to bear in mind that interpreting customer data requires human understanding.
