Search Engine Optimisation (SEO) Specialists

Posts Tagged ‘SEO campaign’

Are your free links being deleted?

Tuesday, May 29th, 2012

Finding free, natural-looking links isn’t easy. If you’ve tracked one down, the last thing you want is for it to disappear. Yet for hundreds of links, this is exactly what happens. It all comes from a lack of caution.

The best free links are vulnerable to deletion. You can discuss easy linking techniques as part of your SEO campaign with us at SEO Consult Australia. Techniques like leaving links in comments and reviews can be great for link building because they bring in links from great sites. Unfortunately, such links get deleted more often than other free links, such as directory links. This is because the screening process is more rigorous.

How to avoid this? It’s a lot easier than you’d think. All you need to do is be a little thoughtful with your linking practices.

1. Read the page to make your link meaningful. The reason most of these easy, free links get deleted is that they can often look like spam. To avoid looking like spam, you have to be meaningful. The only way to do this is to make your comment or review intelligent and relevant and this requires thorough reading.

2. Be real. Another spam signal is a fake name or terrible user name. Using your own name and your own photo confirms that you’re a real person with a genuinely helpful site.

3. Have an honest approach. Bloggers and internet users understand that business owners want to market. Being open about your motives helps to build trust, which in turn helps your search engine optimisation reputation efforts.

Why multi-tiered SEO works

Tuesday, March 20th, 2012

One of the difficulties of any type of marketing can be a lack of specificity. Businesses want to get themselves known, so they advertise their services generally. This can work well if you’re simply trying to raise awareness of your brand, but if you want to boost specific areas of sales, you need to market more specifically. This is particularly true when using SEO for marketing.

Search engine optimisation doesn’t have to be multi-tiered. In fact, many companies target only the main keywords for their industry, trying to compete on a large scale. Smaller, more targeted SEO campaigns are generally left for later. This can be a mistake.

How to craft a multi-tiered SEO campaign

In aiming to rank for the most common keywords in your industry, you’re usually heading into some tough competition. Adding some lower-competition keywords is standard, but few companies realise their full potential.

For example, a site specialising in kitchen appliances is going to find a fair amount of traffic from the main keyword ‘kitchen appliances’. Lower-competition keywords include ‘[brand] kitchen appliances’, ‘kitchen appliances [location]‘ and long-tail keywords such as ‘kitchen appliance next day delivery’. These lower-competition keywords have a higher chance of conversion because of their specificity, but only if the landing pages are targeted appropriately.

It’s wise to add some lower-competition keywords to your campaign, and you can discuss this with our team at SEO Consult Australia. These lower-competition keywords can be a source of highly specific traffic, meaning your conversion rate doesn’t have to take a hit when your keywords draw less traffic.

Search Blogs

Highest Rated Blogs

Tag Cloud

about seo articles black hat blog blogging content Copywriting Essential SEO Google SEO high quality content internet marketing Keywords link building linking press release quality content rankings Search Engine Optimisation search engine optimisation campaign search engine optimisation techniques Search Engine Optimization SEO SEO 101 SEO Advice SEO Blogging SEO campaign seo company SEO Consult seo consultants SEO Consult Australia SEO content SEO Experts seo firm SEO Linking seo methods seo technique seo techniques SEO Tips social media Social Media SEO social networking social networking websites spiders Twitter SEO white hat Analytics for SEO (2)
Ask.com SEO (2)
Bing SEO (12)
E-Commerce SEO (6)
Ethical SEO (8)
Getting Indexed – SEO (7)
Google SEO (54)
Mobile SEO (2)
Off Page SEO (18)
On Page SEO (35)
Press Releases (6)
Real Time Search SEO (2)
Regional SEO (3)
Reputation Management (6)
Search Engine Optimisation (96)
SEO (325)
SEO Advice (137)
SEO Articles (29)
SEO Basics (36)
SEO Blogging (58)
SEO Careers (1)
SEO Copywriting (73)
SEO Experts (10)
SEO For Business Success (26)
SEO Industry News (6)
SEO Keywords (29)
SEO Linking (69)
SEO Lists (3)
SEO News (4)
SEO Rankings (18)
SEO Sins & Mistakes (21)
SEO Sitemaps (2)
SEO Submissions (5)
SEO Tags (4)
seo techniques (40)
Site Speed SEO (4)
Small Business SEO (5)
Social Media SEO (63)
Social Search (4)
Twitter SEO (16)
Web Development SEO (7)
Yahoo SEO (2)

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Recent Posts

Blog Categories

Blog Archives

Authors