In 2011, the SEO industry had a wild year. It all began with Google threatening to toughen up on content. It ended with Google supplying Panda update after Panda update, leaving thousands of wrecked site rankings in the wake. So what’s going to happen for 2012?
If you’re smart, you probably began your SEO reassessment for 2012 at the end of 2011. It probably doesn’t look too different from the plan you had mid-last year, although you’ve probably reassessed your stand on social media content. If, however, you’ve left your planning late, here are some of the things you should be looking out for:
*Truly original content. For 2011, the emphasis was split between quality content and original content. In 2012, Google has figured that most people have got the message. If you don’t have a content plan in place to supply your site with fresh ideas, you’re sunk. Talk to us at SEO Consult Australia about content planning.
*Even more frequent updating. As lately as two years ago, a site could get away with updating every week or so. Not so any more. Google is getting more and more time-aware in assessing rankings. What’s more, with social media an integral part of most people’s daily lives, internet users are looking for timely information as well. Site owners who leave their sites unattended are going to lose out.
*Engage. Social media is no longer big. It’s universal. A social media plan doesn’t work unless you participate and engage. Schedule time in your planning for search engine optimisation.
