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Posts Tagged ‘SEO Consult Australia’

Are your free links being deleted?

Tuesday, May 29th, 2012

Finding free, natural-looking links isn’t easy. If you’ve tracked one down, the last thing you want is for it to disappear. Yet for hundreds of links, this is exactly what happens. It all comes from a lack of caution.

The best free links are vulnerable to deletion. You can discuss easy linking techniques as part of your SEO campaign with us at SEO Consult Australia. Techniques like leaving links in comments and reviews can be great for link building because they bring in links from great sites. Unfortunately, such links get deleted more often than other free links, such as directory links. This is because the screening process is more rigorous.

How to avoid this? It’s a lot easier than you’d think. All you need to do is be a little thoughtful with your linking practices.

1. Read the page to make your link meaningful. The reason most of these easy, free links get deleted is that they can often look like spam. To avoid looking like spam, you have to be meaningful. The only way to do this is to make your comment or review intelligent and relevant and this requires thorough reading.

2. Be real. Another spam signal is a fake name or terrible user name. Using your own name and your own photo confirms that you’re a real person with a genuinely helpful site.

3. Have an honest approach. Bloggers and internet users understand that business owners want to market. Being open about your motives helps to build trust, which in turn helps your search engine optimisation reputation efforts.

What is your linking campaign really achieving?

Tuesday, April 17th, 2012

It’s too easy to get bogged down in links in SEO. There is so much pressure to gain links for your site, you can risk losing sight of what those links are doing. Certainly having lots of links on board is a good thing for your Search Engine Optimization campaign, however if you don’t have solid goals for your link building campaign, you risk missing out on some major benefits.

Your link building campaign should be achieving:

* Domain diversity and more powerful links. These are the basics of link building. A good link building campaign needs to target links from a range of sites and it also needs to focus on some high-authority links. These things are easier to achieve if they are focussed on from the start of your plan and you can discuss this with us at SEO Consult Australia.

* Consistent brand image and brand presence across the internet. Even though it’s not often a strong SEO focus, brand image is as important a factor on the net as it is everywhere else. By increasing awareness of your brand, you generate more direct searches and direct traffic. Your link building campaign can help with this by getting your name out there, but this only works if you remember to connect your brand with your linking efforts.

* Self-building linking. Links shouldn’t need to be built manually, one at a time. A good link building campaign will build on itself over time. Talk to your SEO consultant about Search Engine Optimisation methods that work in the long term.

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