In a very simplistic way it is easy to optimise your site. You need to find keywords for your site that match the words people type in on a search engine. Spiders then crawl the content on your site and send searchers to you because what you have on your site is relevant to what they are looking for.
This is the theory anyway, it gets trickier in the execution, like how do you get a spider to crawl your site and how do you know what people will be typing into the search engine.
Anyone who has ever done research on keyword will be the first to tell you that this is the way to go if you want to know what people are typing into search engines in order to find your site, there are other things you can do as well which will go a long way to helping you optimise your site in order to attract not only humans but also spiders to your site.
Social
This pertains to either Social Media optimisation sites or Social Book marking. Social Media optimisation sites entails finding sites and then creating a profile together with content relevant to your niche market. These sites can provide both backlinks and an audience interested in your product or service, but this also depends on their terms of service. Be careful of spamming these sites though.
Social book marking on the other hand entails creating backlinks for your site from these sites. Users put links on these sites back to your content, but you have to make sue that the content you provide is interesting and of a high quality. Traffic from these sites can be unreliable and they have different rules, so what you get back may vary.
Distribution
It is a good idea to distribute videos or pictures as a means to getting people and search engines to come see your site but you have to make sure that the quality video is of very high quality and provide value to the viewer, so make sure that they are relevant to your content.
Distributing pictures carries the same rules as videos, but if you are distributing photographs you have to make sure that you own the right to distribute them, don’t plagiarise or you will get into trouble with more than the search engine and may be in danger of infringing copyright laws.
Writing and distributing articles is another valuable method for showing off your knowledge and get traffic and spiders to come to your site. Each article submission site has their own sets of rules and guidelines so make sure you comply with them before your submit content.
Link Building and forums
All your links must contain your keywords; some site will allow text links while some won’t. Whatever you decide make sure that you review the terms and rules of the site you are linking to so that you don’t run up against their guidelines.
