You wouldn’t think that the real world would intrude too much into issues surrounding search engine optimisation. Search engines, after all, are creatures that exist mostly on the net, with thin hardware tethers connecting them to the physical realm. This makes it easy to ignore real-world concerns when you’re performing SEO on your site. The real world, however, plays an important part in your site’s rankings, in a number of ways.

Here are just a few of the real-world considerations you should pay attention to during search engine optimisation:

*Physical addresses and phone numbers. Including some real-world contact details on your site is highly desirable. Not only does it enable your customers to talk to you more easily, it lets them know that they can talk to you, even if they don’t want to. This goes a long way to building trust, which is important particularly for e-commerce sites. Such signs of trustworthiness can also help your SEO, as trustworthy sites tend to keep people on their pages for longer.

*Local search. Your real address can help you get a foothold in Google’s local search listings. Many businesses have been using local search as a support for their main SEO campaign. As local listings are a little easier to conquer, this can be an effective technique. It’s a good idea to talk to your optimisation consultant about this approach.

*The location of web hosting services. The physical location of a site doesn’t usually seem important. That is, until something goes wrong with their server. Having your web hosting service within reach is an absolute must for those times when disaster occurs.

When you’re first choosing a web hosting service, it’s a good idea to check out how they physically arrange their servers. Paying a few extra dollars a month for a web host that pays for pest control and flood prevention could save you thousands of dollars.

*The location of your SEO firm. Although the physical location of your search engine optimization company is not as central to your site’s health as your web host is, it’s still important. Having a consultant in the same time zone at least allows you to conference over the phone or on Skype. It also makes emailing a little easier.

There are some SEO concerns that relate to the location of your SEO firm. There are minor differences between country-specific search engines that make it advantageous to have a company that has experience in your site’s area. It’s a point worth considering when you choose an SEO company, and you can discuss this with us at SEO Consult Australia.

*Business events. Sometimes, your business’ real-world events can be used to advantage on the net. Companies have been using online press releases for a while now to drum up publicity for their websites around the net. If you have an interesting business event coming up, consider writing up an article and publishing it on the various press release sites around the net. Don’t forget to include links and keywords.