SEO Consult - SEO For Humans

Posts Tagged ‘SEO For Humans’

Ways to make your website ‘more human’

Thursday, December 24th, 2009

Many shoppers now visit online shops when they are trying to purchase something and while this is the preferred shopping method for many internet users in our society today, there are still a few issues associated with this type of shopping experience. One of the key negativities for online shoppers is the lack of a personal touch through the online service they experience. When shopping online you don’t talk to the salesperson, you don’t see the environment within which the business is operating and you don’t have the opportunity to quickly ask a question. Basically, businesses operating online can often appear too machine-like and lack the human touch. Addressing this issue on your website can help you to really stand out from your competitors and offer your customers a superior service.

The first thing that you can do to help develop trust with visitors to your website and to make them feel a little more comfortable is to provide a page with information about the staff at your company. Providing a photograph of some key members of staff and a little bit of personal and professional information about each of them can be effective. Some users like to see who they are dealing with!

Another way to make your website a little more human is to offer a live chat service. Providing a photograph of the customer service representative working for your business next to the live chat section of the site can encourage users to get in touch. Live chat can help visitors to a website to feel supported and allows them to get in touch quickly whenever it may be necessary. Enabling visitors to receive attention from trained staff quickly and efficiently is an emerging development in online trading.

Social networking websites are hugely popular online and many businesses now have profiles on popular social media websites such as Twitter and Facebook. Providing visitors to your website with access to your Facebook page or Twitter page can once again show visitors the more human side of your business. If these profiles are created efficiently they can really show the more personal side to the business. Of course, authority on the business subject and expertise can be demonstrated through the use of profiles like these, but they can also show the business getting involved in social networking in a casual way too. Social networking websites can help to develop trust and respect for a business and so it can be extremely useful to share this with visitors to your website.

Humanising your website can have significant results for a business if carried out effectively. There are a few simple methods that can be used to help visitors to feel comfortable when visiting your website. Search engine optimisation can treat businesses as individuals and many successful firms acknowledge human individuality.

At SEO Consult, we can help you to increase the amount of traffic that visits your website through the running of an efficient search engine optimisation campaign and can also help you make the necessary additions and changes to your website to help ensure that visitors become customers. We can help you to develop a humanised and successful website.

Tags: human seo, SEO For Humans, Ways to make your website 'more human'
Posted in SEO For Business Success | No Comments »

Robots are in movies, humans use the Internet

Thursday, July 9th, 2009

The old saying goes, “I know a little bit about everything, so I’m good”. When it comes to web sites, search engines and search engine optimisation; that is a dangerous statement. Since the inception of the Internet, it has become an ocean that has engulfed the entire world. Take a look at statistics of a decade ago and today and it tells the story clearly.

The days when only the giant corporations had websites are long forgotten. Today every Tom, Dick and Harry has a website and there are billions of web pages in the cyber world. As the internet and internet marketing grew, users became more clued up as to what is possible. They clearly recognise poor website design and they know what keyword stuffing means. Search engines evolved to keep up with changing needs, yet there are untold website owners out there who are stuck in a rut.

Underestimating web users

How many times do you as an Internet user come across website content that makes you see red? You search for silver bangles and this is what you get: ‘we offer silver bangles of excellent quality. Our silver bangles are the best. Silver bangles are our speciality. We only import smart silver bangles. We offer silver bangles for everyone’.

By the second mention of silver bangles the web visitor has lost the urge to buy anything. Humans have minds, they want interesting web content, and they are not interested in robot reading. In honesty it must be admitted, often web owners have the best intentions when they write their web copy. They want to stick keywords in everywhere because they want the search engines to rank them high. It is understandable that making a success of online trading is not easy, so people grasp at straws.

Aggregator websites

These are websites that are deliberately loaded with keyword stuffing, tons of advertisements with bold, flashing and underlined text. The links are not relevant and these websites do not care that they give no real value to searchers. It is all about getting you to click on their advertisements. Social media is exceptionally rife with aggregator blogs and sites. These sites often make it to the top of the SERPS and web searchers have to wade through the chaff. The search engine spiders are now penalising aggregator sites and human web traffic turn away from these sites as these sites are meaningless.

Responsibility

Responsible SEO does not make itself guilty of these manipulations and it is the responsibility of each and every website owner to work towards giving value to their visitors. As finances become tighter, it becomes crucial to keep your regular web traffic and to generate new traffic. The only way to do this is to write content for people. People are your potential clients and ethical SEO is what draws them in and keeps their attention. People are spotting the frauds faster and they are not going to allow themselves to be duped. They want to be treated with respect and will not spend their hard earned money if a website gives them no value.

Tags: SEO For Humans, SEO Robots
Posted in SEO Advice | No Comments »