It’s never easy being the new kid on the block. You have no history, no friends, and no-one seems to like you. You have to spend quite a bit of time standing around trying to look as inoffensive as possible, smiling at people occasionally if they do happen to approach you. Making any sudden moves is more likely to scare people off than make you friends.
The matter is even worse when it comes to search engine optimisation. A brand new site, with a brand new domain, has a lot of work ahead of it. There is quick method of optimisation for a new site, due to the search engines’ suspicion that everything new is a possible source of spam.
Don’t move too fast
Search engine optimization is a slow process, even when your site has five years of good history behind it. Owners of new sites have to find just a little bit more patience than others, because not only will SEO results take time to come in, but SEO changes have to be made with deliberate slowness. Any quick moves could sink your site to the depths of search engine iniquity.
The reason is because the search engines look suspiciously upon any site that improves too swiftly. In a kind of search tall poppy syndrome, the search engines tend to cut out any site that shoots from nothing to the top in a short period of time. The owner of a new site has to build link profiles and online references slowly and carefully. You can discuss your linking plans with us at SEO Consult Australia.
Blame the spammers
As with just about any bad outcome to do with SEO, the reason behind most of a new site’s troubles comes from the use of new sites as spam sites. The long history of spammers using new domains as a honey trap has led the search engines to be more than a little hesitant about newcomers.
Google noticed early on that spammers tend to treat domains as disposable items, rarely holding on to them for more than a year. A spam operator is after a quick buck, and will perform all sorts of tricky moves around the search engines to get it. The search engines, having discovered that they simply cannot keep up with the many tricks spammers use, have developed a ’safety blanket’ approach. This approach leads to almost a quarantine of new sites, which aren’t given any favours until they develop a certain amount of positive history.
Hope and patience
The only answer for a new site owner is to be patient. It will take some time for your site to move up in the rankings, and if you have a brand new domain there is just no getting around it. The best you can do is to continue to work on your site, and when necessary augment your SEO with some paid advertising.
New sites should be operated according to a long-term plan. Any rush will simply be not worthwhile.
