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Posts Tagged ‘Social Media SEO’

Top 5 reasons you should consider Tweeting

Monday, May 31st, 2010

There’s a lot of hype about Twitter. Although you’re likely to find as many detractors as supporters for the site, it can be a good idea to consider a Twitter campaign as part of your SEO plan.

The results of Twitter participation will be different for every business, but many businesses could benefit in some way. Here are just five reasons why:

The internet is getting more social. Many people conduct a serious chunk of their social activity on the net, every day. This social activity leaks over into other aspects of market behaviour, just as it does in the real world. Any business that doesn’t have a presence in the appropriate social forum for their target users is at a serious disadvantage.
Twitter can help your SEO plan. When Twitter no-followed its outbound links, many in the search engine optimisation community threw up their hands in despair. Twitter was once a potential source of link building, but its significance for SEO goes well beyond that. Off-page optimisation is now about building relationships, and a Twitter campaign can be a huge help. Talk to us at SEO Consult Australia about your off-page SEO.
Twitter provides specific focus. One of the most difficult things about off-page SEO is getting the right attention in the right places. On Twitter, your target group is quite neatly sorted for you.
Everyone and their grandmother is on Twitter. Not five years ago, only the young and funky people of the internet had a Facebook account. Now, people have to maintain two accounts just to avoid their in-laws. It seems that use of Twitter is swiftly heading the same way, as the site’s popularity continues to skyrocket across a number of age groups.

What does this have to do with your business? Unfortunately, peer pressure is a very real factor when it comes to operating a business on the net. If your competitors are doing it, chances are that you should be doing it too. When it comes to Twitter, more and more businesses are getting in on the act. Very soon, every industry will have a presence on the micro-blogging site, and your customers will expect you to be there as well.
Twitter is the search of the future. Okay, this may be overstating it a bit. Twitter is unlikely to be the place people go to in ten years’ time when they’re looking for a cure for laryngitis or the best place to buy dog sunglasses. However, there is an emerging trend for Google to copy the way Twitter treats search queries.

The rise in popularity of social media appears to have taught the search engines a number of things, including how valuable real-time search results can be. Companies had better get used to the optimisation tactics required to succeed on Twitter, because they might be the search engine optimisation tactics of the future. Any site that hasn’t gained experience of the way social media treats search is going to be at a serious disadvantage in the future.

Tags: blogging, Micro Blogging, Social Media SEO, Twitter SEO
Posted in Twitter SEO | No Comments »

The Trend Toward Creativity In SEO

Saturday, May 1st, 2010

Search engine optimisation is becoming more and more like internet marketing over time. Where once the balance between science and art in SEO leaned heavily towards the science component, now search engine optimisation takes a big whack of creativity to succeed. This is a trend that will only increase in the future, and it’s because of the increased sensitivity of the search engines to internet user behaviour.

Behavioural studies and psychology might be technically in the science department, but there is a certain amount of intuition involved when you want to react to the needs of the average Joe. People, when you get down to it, are human. They don’t react well to standard formulas. This is why the search engines have been working over time to more human elements into their algorithms. The consequence has been smaller divisions between user groups. This has resulted in a need for more fine-tuning of SEO and internet marketing to respond to those groups.

The trend toward long-tail keywords has been one of the main indicators of this change. Once upon a time, focussing on keywords that were just one or two words long would have been an excellent plan for SEO. Things have changed. Now, if really you want to secure your target markets, you’ll work one or two long-tail keywords into your plan. You can discuss this with us at SEO Consult Australia. In the very near future, having one-word keywords won’t get you very far at all.

Other things will change, too. Your social interactivity, for example, is likely to become a stronger asset. As internet users spend more social time on the net, having a social side to your site is like a stand-in for a smile at your counter, a little touch that will keep users coming back. Most importantly, the way the search engines will rank your site will change. Already, the value of experience you provide to your site’s users has become a more important factor than some of the traditional areas of SEO.

Why the change? Well, the change is really coming from internet users, who are the strongest factor in the evolution of the internet. If internet users don’t pick up on a new technology, it might as well not exist. If they do, it’s internet gold. Facebook has learned this lesson with Twitter, whose platform is essentially the Facebook status update function running solo. Smart businesses pay attention to what internet users want, and Google has always been a very smart business.

The good news is that this trend toward a human approach means less for the future of SEO than it does for internet marketing. The internet marketing plan in the future is going to have to include SEO as a matter of course, as the organic traffic to a site will be forming a bigger chunk of overall traffic. Internet marketing and SEO already support each other, but in the near future traditional marketing forms will have to take more of a back seat.

Tags: content, Google SEO, Keywords, SEO Consult Australia, Social Media SEO
Posted in Search Engine Optimisation | No Comments »