Query Deserves Freshness has just become an even bigger player in SEO, after Google tweaked its freshness calculations in a recent algorithm update. Sites that want to attract attention with timely topics are going to have to work a lot harder to get to the top. Thankfully, there are a few tricks every site owner can have up their sleeves when dealing with the dreaded QDF, and the social media is one of them.
When you want to keep your content buzzing with updates, make use of your social media accounts:
1. Share your content. Sharing content within the social media is a basic way to make your life a lot easier. After working hard on an interesting, engaging, optimised and fresh piece of content, you don’t want it to just sit on your page. One way to get it working is to talk about it on your social sites, using snippets, links and thumbnails to drive traffic.
2. Strategise your interactions. If you’re posting two fresh pieces of content every day, and you share each time you post, you’ll soon exhaust your audience. Choose the best pieces to market.
3. Court comments. The final step in this simple plan is to get your readers commenting. Comments can keep your pages fresh, meaning that your page is more likely to stay high in the listings for time-relevant searches. Talk to us at SEO Consult Australia about this.
Conquering QDF is not just about posting new content – it’s also about keeping your pages buzzing.
