SEO Consult - Social Networking

Posts Tagged ‘social networking’

SEO: Have You Added Photographs to Your Facebook Page?

Friday, April 2nd, 2010

A large number of business owners now have a profile in Facebook representing their company. Using Facebook it is possible for businesses to gain exposure for their brands, build important relationships with others within the community and drive traffic to their website.

Facebook is all about sharing when using it for personal use and is all about sharing when using it for your business too. Facebook is not a tool a site owner should use to blatantly promote their business but does provide an environment where they can share valuable and interesting information with others.

Facebook is about helping others to get to know your business better and about you getting to learn a little more about your target audience too. Valuable information can be given and gathered when using Facebook for SEO. This is why it is beneficial to share information of all kinds with your Facebook audience. As long as it is appropriate and is related to your business, it will help give others an insight into your company and keep them interested in you and what you have to offer,

Written content is vital when using Facebook. It is this information which lets others know about your business and can really help you to bond with others. If you offer valuable and interesting information, you will get the attention and interest. If you also contribute to the profiles of others using Facebook, you will help to gain even more attention for your brand. You need to get involved in the community and high quality content can help you to do this.

However, it is not just written content which is important in Facebook. Photographs can also be highly beneficial for your content. Those involved in social networking are used to seeing photographs. If you post photos on behalf of your company, this will once again show your keen interest in those around you and that you want to interact with them.

Photographs add a personal touch to a profile and will make it less formal and cold. Images can also help to make your profile more interesting and appealing. Profiles featuring a great deal of text can look dull and boring.

Not only can photographs brighten up your profile and make it a bit more personal but photos can also give others valuable information. Photographs of staff can show other Facebook users who they are connecting with and who they would be dealing with should they purchase from your business. Many online consumers like to know a little bit about whom they are purchasing from and photographs can be perfect for this.

Photographs of products when featured appropriately and relevantly in an update can also be useful. A lot of information about what you do can instantly be communicated by including images like this occasionally.

At SEO Consult, we understand the importance of Facebook for many companies running SEO campaigns today. We can ensure you have a friendly, informative and interesting Facebook profile which will contribute to your SEO campaign effectively.

Tags: facebook, linking, links, social media, social networking
Posted in SEO | No Comments »

Three signs of a quality link source

Wednesday, March 31st, 2010

More and more business owners are becoming aware of the importance of high quality links. Link building is an important part of search engine optimisation campaigns but is only effective when high quality links are established. Identifying potential sources of quality links can be challenging for those new to this type of link building. When exploring different websites for a potential link, there are three things to take into consideration.

A high quality link will be from a website related to your business subject. Obviously, linking to and from your main competitors is not advantageous for most but linking to sites related to yours can be. By doing this, traffic already interested in your business industry will be exposed to your link and may choose to visit your site. If traffic from a website like this does click on the link and arrive on a web page of your business, this traffic will be relevant and suitable for your company. The more relevant traffic visiting your website, the greater the potential will be for conversions and sales.

However, just because a website is relevant to your business does not mean it will provide a high quality link. The website itself must be respectable and of a high standard. Explore the site thoroughly before trying to build links. Read the content provided carefully, visit different pages within the site and check out the reputation of the business online. Content in forums, blogs and social networking websites about the company can also be useful. If this is all positive and encouraging, this website may be a suitable link partner.

Another factor to take into consideration when building links is how the website is ranked in the search results. A link is most beneficial for your site if it is from a site which is highly ranked by the search engines. This is advantageous because a site with high rankings will be receiving a great deal of exposure and traffic. The more traffic a website has, the greater the opportunity for you to target a large audience with your link. If many visitors are arriving on the site you have linked too, a large number of these visitors will see your link and may become traffic for your site too.

Building productive links for your business is a particularly challenging part of search engine optimisation. However, it is necessary so you must be aware of the type of links your website needs and the best ways to establish them. SEO specialists are experienced in building ethical links and will be able to help you to do this successfully.

At SEO Consult, we understand the importance of top quality links. We know the links that are advantageous when trying to attract the attention of the search engines and when trying to direct relevant traffic to your site. Work with us on your link building campaign and you will establish high quality links which will work effectively for your business.

Tags: content, linking, Search Engine Optimisation, SEO, social networking
Posted in SEO Linking | No Comments »