Local search plays a significant role in search engine optimisation and so it can be beneficial for a business to list their website with local map services like those provided by Google and Bing. By registering with Bing Maps, it is possible to greatly increase the amount of targeted traffic that visits your website. Due to the popularity and value of these websites, relevant listings will be ranked highly in the search results when a relevant local search is carried out. Listing your business with map services is often fairly simple and free and so it is extremely advantageous to spend a little bit of time submitting your details.

Bing Maps has recently undergone some significant changes and developments and Microsoft is hoping that the service provided by Bing Maps is going to be much improved because of these alterations. Draggable routes have been added, changes to the zoom bar made, embedding of maps made possible and changes have been made in navigation too.

The draggable routes feature is one significant change to the Bing Maps service. This feature enables users of Bing Maps to change the routes generated quickly and easily. Often, once the necessary details have been entered and a suggested route displayed, users may be unhappy with a certain part of the route and may want to make a small alteration without having to start the search again. This draggable route feature allows them to simply drag the route from where has been suggested to where the user would prefer and so the preferred route is displayed. Microsoft has stated that this will be a major advantage for its users because many have previously suggested this type of feature and now Bing Maps can deliver.

The changes to the zoom function on Bing Maps are also set to make searching and assessing a route using the website easier. It will enable users to choose a specific level of zoom for their map and route rather than making users move in and out one different zoom level at a time.

Another significant development from Bing Maps is that it is now easier for users to embed maps into the pages of their websites or blogs so that these maps will be displayed for visitors. This can be an extremely effective way of providing visitors with useful information.

Bing Maps has also implemented changes that will make it easier for users to navigate their way around the site and to search for what they are looking more efficiently.

It is hoped that all of these changes and developments will help to make the Bing Maps service even more productive and popular than it already is. If users are satisfied with the service it provides, the number of users will increase and it will make it even more beneficial for businesses to have listings with Bing Maps.

We at SEO Consult can help you to optimise your website for local search using several proven and ethical SEO techniques. Local search can be useful and can assist your business to achieve further success.