Loading ...Google and Twitter are two completely different companies that offer internet users different services and yet it seems that Twitter is competing with Google in some ways and giving the huge and powerful company a few issues to consider.
Google is currently the most popular and successful search engine in the world with users from many different countries regularly visiting the Google search page when they have a search query. However, what Google is not yet able to offer its users and what is becoming more of an issue for those operating online is real-time search. Searchers are looking for more accurate and relevant information when carrying out searches and real-time search services are able to provide them with this.
Twitter is one website which is currently able to offer its users results from a real-time search. This is because the database Twitter uses is fairly small compared to the database of Google and this means that the information can be explored and ranked by the technology used by Twitter efficiently and in a small amount of time. Real-time search results can provide information that is of increased relevancy and this is vital in the work carried out by the search engines.
Google is recognising the significance of real-time search results and is working on producing the right technology and algorithms that will allow it to provide this for its users of the search engine. Improvements are already being made with Google able to offer its users more sophisticated filtering options. It is now possible for Google users to request that only information submitted within the previous hour be displayed and this can greatly improve the freshness of the information offered in the Google search results.
However, Google is not yet ready to compete with websites such as Twitter because it visits and indexes numerous websites on the internet and therefore it will require some highly developed and intricate search technology for it to be able to provide real-time search results.
Another issue for Google is the relevancy of recommendations and tips they are able to offer Google users searching for something in particular. Google is able to provide users with many different suggestions and a lot of brief pieces of information but often searchers want information quickly and want it to be more precise than this. Twitter can provide this by allowing a user to contact their followers for recommendations and tips quickly and easily. Real-time results are given and this is a much more personal way for internet users to gain relevant information. This is another advantage Twitter currently has over Google. Twitter is not only used for social networking, but is also playing an increasingly influential role in search and search engine optimisation.
We at SEO Consult can help you to work with the main social networking websites so that exposure is gained for your website and so that the amount of targeted traffic that visits your website is maximised. Twitter is increasing its influence online and therefore it is necessary for businesses to consider working with Twitter in their campaigns. Follow us on Twitter
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