Loading ...The information that is associated with your site’s domain name can have a big influence on your ranking. This information is thought to be used by the search engines in the scoring of your site. At the same time, it’s one of the few things that you can’t really control about your site. Or can you?
A little research into SEO should show you that there are more benefits than drawbacks to having an established domain. Although the best place to start a site’s search engine optimisation is in the design stages, the best time to get a domain in SEO terms is several years before you start. As far as the search engines are concerned, the longer you have control of a domain, and the more established that domain’s history is the better.
History establishes legitimacy
When it comes to a domain, the search engines are interested in establishing its legitimacy as an operational website. Too often, spammers have used hollow domains as doorway sites to their spam sites. The search engines look at the things you might expect, like the history of the domain, the location of its servers, and its ownership and registration details. They also look at more surprising things, like the addresses for admin and technical staff attached to the domain, the history of the pages hosted on the domain and the way in which information is structured within that domain. In other words, the search engines are interested in everything about the domain, past, present and future.
When commercial is a drawback
Your search engine optimisation consultant will probably extol the virtues of having commercially viable keywords in your domain, but there are times when this is a drawback. The search engines are particularly suspicious of domain names containing commercial words, as they are the most frequent kind of domains used by spammers. Domains with this characteristic will be scrutinised more carefully than others. You can talk to us at SEO Consult Australia about your options when it comes to domain names.
Investing in domains is investing in your future
It is kind of crazy that web domains have become as volatile an area as real-world real estate, but it’s true nevertheless. Many businesses are finding that investing in a domain name now can reap them huge benefits in the future, which is why domains are getting scarcer. Google has admitted that the most valuable domains will be those that are paid for several years beforehand. This is because they are more trustworthy in search engine terms, as spammers tend to buy domains, use them, and throw them away within a year.
Even if you’re not ready to SEO, your domain purchase should be something you consider now. Although at the moment you can still register a domain without having to barter for it, the time will come fairly soon when the domain you want won’t be available through the old channels. Domains will be auctioned off just as often as their real-world cousins.
Related posts:
- The 5 elements of a good domain
- The ideal domain
- Are aged domains really worth it?
- Your domain name: SEO options
- New Sites Fight The ‘Spam Effect’
Tags: Domain Age, Keywords, Search Engine Optimisation, SEO Consult
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